Privacy Policy

Welcome to Pizza Luce. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website luce-food.click, place orders, or otherwise interact with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

This Privacy Policy applies to all information collected through our website, mobile applications, and any related services, sales, marketing, or events (collectively referred to as the "Services"). By using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Who We Are

Pizza Luce is a food service company operating in the United States. We are dedicated to providing high-quality food experiences to our customers through our online ordering platform and physical locations. For all privacy-related matters, you may contact us using the details below:

2. Information We Collect

We collect various types of information in connection with the Services we offer. The information we gather helps us provide you with a better, faster, and more personalized food ordering experience. Below is a detailed breakdown of the categories of information we collect.

2.1 Personal Information You Provide to Us

When you register for an account, place an order, subscribe to our newsletter, participate in promotions, or otherwise interact with our Services, you may voluntarily provide us with the following personal information:

• Identity Information: First name, last name, username, or similar identifier.
• Contact Information: Email address, telephone number, billing address, and delivery address.
• Financial Information: Payment card details, billing information, and transaction history. Note: We do not store full credit card numbers; payment processing is handled by secure third-party payment processors.
• Account Credentials: Passwords, security questions, and other authentication data.
• Order Information: Food items ordered, special dietary instructions, order history, and preferences.
• Communications: Any messages, feedback, reviews, or correspondence you send to us via email, contact forms, or customer support channels.
• Marketing Preferences: Your preferences regarding receiving marketing communications from us.

2.2 Information Collected Automatically

When you access or use our website, certain information is automatically collected by our systems and third-party analytics tools:

• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and other browsing behavior on our website.
• Device Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and language settings.
• Location Data: General geographic location inferred from your IP address. If you grant permission, we may access more precise location data to help identify nearby restaurant locations or estimate delivery times.
• Log Data: Server logs recording access times, error logs, and other technical data related to your interaction with our servers.
• Cookie and Tracking Data: Information collected via cookies, web beacons, pixels, and similar tracking technologies. See Section 7 for more details on our Cookie Policy.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social Media Platforms: If you choose to log in using a social media account (e.g., Facebook, Google), we may receive your name, email address, profile picture, and other information you have made available on that platform.
• Payment Processors: Transaction confirmation and fraud prevention data from our payment service providers.
• Delivery Partners: Delivery status updates and address confirmation from third-party delivery services.
• Analytics Providers: Aggregated or anonymized analytics data about how users interact with our website.
• Public Databases: Publicly available information that may be used to verify your identity or enhance our records.

3. How We Use Your Information

Pizza Luce uses the information we collect for a variety of legitimate business purposes. We process your data only where we have a lawful basis to do so, including where the processing is necessary for the performance of a contract with you, compliance with a legal obligation, your consent, or our legitimate business interests.

3.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, including payment processing and delivery coordination.
• To create and manage your customer account.
• To send you order confirmations, receipts, and delivery notifications.
• To respond to your customer service inquiries and resolve disputes.
• To provide technical support and troubleshoot issues with our platform.

3.2 Marketing and Communications

• To send you promotional materials, special offers, discount codes, and news about Pizza Luce, where you have consented or where we have a legitimate interest to do so.
• To personalize the content and offers you see on our website based on your browsing and ordering history.
• To conduct surveys, contests, sweepstakes, and other promotions.
• To send you newsletters and updates about new menu items, seasonal offerings, or changes to our Services.
• You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at [email protected].

3.3 Analytics and Service Improvement

• To analyze how users interact with our website and identify areas for improvement.
• To monitor and analyze trends, usage, and activity in connection with our Services.
• To conduct research and development to enhance our menu, website, and overall customer experience.
• To detect, investigate, and prevent fraudulent transactions and other illegal activities.
• To measure the effectiveness of our advertising and marketing campaigns.

3.4 Legal and Compliance Purposes

• To comply with applicable laws, regulations, and legal processes, including food safety regulations and tax obligations.
• To enforce our Terms of Service and other agreements.
• To protect the rights, property, and safety of Pizza Luce, our customers, and the public.
• To respond to lawful requests from government authorities or law enforcement agencies.

4. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we may share your information with trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage third-party companies and individuals to perform services on our behalf. These service providers have access to your personal information only to the extent necessary to perform their functions and are contractually obligated to maintain confidentiality. Categories of service providers include:

• Payment Processors: To securely process credit card and other payment transactions.
• Delivery Partners: To coordinate and fulfill food delivery orders to your address.
• Cloud Hosting Providers: To store and manage our website and database infrastructure.
• Email and SMS Marketing Platforms: To send transactional and promotional communications.
• Analytics Providers: Such as Google Analytics, to help us understand website performance.
• Customer Support Tools: To manage and respond to customer inquiries efficiently.
• Fraud Prevention Services: To detect and prevent fraudulent activity on our platform.

4.2 Legal Requirements and Protection of Rights

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request.
• Enforce our Terms of Service or other applicable agreements and policies.
• Protect and defend the rights or property of Pizza Luce.
• Prevent or investigate possible wrongdoing in connection with the Services.
• Protect the personal safety of users of the Services or the public.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have.

4.4 Aggregated or Anonymized Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for industry analysis, demographic profiling, marketing, and other business purposes. This data does not constitute personal information under applicable law.

5. Data Security

Pizza Luce takes the security of your personal information seriously. We have implemented a variety of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, use, alteration, disclosure, and destruction.

5.1 Technical Measures

• SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Secure Payment Processing: We use PCI-DSS compliant payment processors to handle all financial transactions. We do not store full credit card numbers on our servers.
• Firewalls and Intrusion Detection: Our servers are protected by firewalls and intrusion detection systems to prevent unauthorized access.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis.
• Data Minimization: We collect only the personal information that is necessary for the purposes described in this policy.

5.2 Administrative Measures

• Regular employee training on data privacy and security best practices.
• Internal data protection policies and procedures.
• Vendor due diligence and contractual data protection obligations for all third-party service providers.

5.3 Limitations

Despite our best efforts, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

6. Your Privacy Rights

Depending on your location within the United States, you may have specific rights regarding your personal information. Pizza Luce is committed to honoring these rights in accordance with applicable federal and state laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents, and the Federal Trade Commission (FTC) Act for general consumer protection.

6.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request that we delete your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention).
• Right to Opt-Out of Marketing: You have the right to opt out of receiving marketing communications from us at any time.
• Right to Data Portability: You have the right to receive a copy of your personal information in a structured, machine-readable format.

6.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have the following additional rights under the CCPA/CPRA:

• Right to Know: The right to know what personal information we collect, use, disclose, or sell about you.
• Right to Delete: The right to request deletion of personal information collected from you, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information.
• Right to Opt-Out of Sale or Sharing: Pizza Luce does not sell your personal information. However, to the extent any sharing of data for cross-context behavioral advertising constitutes a "sale" or "sharing" under CPRA, you have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information to only what is necessary to perform the services you have requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service based on your exercise of privacy rights.

To submit a California privacy request, please contact us at [email protected] with the subject line "California Privacy Request." We will respond to verifiable consumer requests within 45 days, which may be extended by an additional 45 days when reasonably necessary.

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using the following methods:

• Email: [email protected]
• Website: luce-food.click

We may need to verify your identity before processing your request to ensure we are responding to the correct individual. This may involve confirming information we already have on file for your account. We will not charge a fee for processing your request unless it is excessive, repetitive, or manifestly unfounded.

7. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and serve relevant content and advertisements. A cookie is a small text file placed on your device when you visit our website.

7.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function correctly, including enabling you to log in, add items to your cart, and complete checkout. These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., Google Analytics).
• Functionality Cookies: Allow the website to remember your preferences, such as your saved addresses, language settings, and recent orders.
• Marketing and Targeting Cookies: Used to deliver personalized advertisements relevant to your interests and to measure the effectiveness of our ad campaigns.

7.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. Most browsers allow you to:

• View the cookies stored on your device and delete them individually.
• Block third-party cookies.
• Block cookies from specific websites.
• Block all cookies from being set.
• Delete all cookies when you close your browser.

For more detailed information about how we use cookies and how to manage your preferences, please refer to our full Cookie Policy available on our website at luce-food.click.

8. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and the purpose for which it was collected:

When your personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention procedures and applicable law.

9. Children's Privacy

Our Services are intended for use by individuals who are 18 years of age or older. Pizza Luce does not knowingly collect, solicit, or use personal information from children under the age of 13, and we do not direct our Services to children under 13.

If we become aware that we have inadvertently collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete such information from our records. If you believe that a child under 13 has provided us with personal information without proper consent, please contact us immediately at [email protected].

Individuals between the ages of 13 and 17 may use our Services only with the involvement and consent of a parent or legal guardian. By using our Services, you represent and warrant that you are at least 18 years of age, or that you have parental or guardian consent to use the Services.

We comply with the Children's Online Privacy Protection Act (COPPA) and take children's online safety seriously.

10. International Data Transfers

Pizza Luce is based in the United States, and our data infrastructure is primarily located within the United States. However, some of our third-party service providers may be based in other countries or may transfer your data to servers located outside the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

The data protection laws in the United States may differ from those in your country. By using our Services and providing us with your information, you consent to the transfer, processing, and storage of your information in the United States. We take steps to ensure that any international transfers of your personal information are subject to appropriate safeguards to protect your privacy rights.

Where required by applicable law, we implement Standard Contractual Clauses or other lawful mechanisms to ensure that your data receives an adequate level of protection when transferred internationally. If you have questions about international data transfers, please contact us at [email protected].

11. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Pizza Luce. This Privacy Policy applies only to our own website and Services. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites.

We strongly encourage you to review the privacy policy of every website you visit. Your interaction with third-party websites is governed solely by their respective privacy policies and terms of service. Pizza Luce is not responsible for any data collection or processing that occurs on third-party websites, even if you accessed those websites through a link on our site.

12. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites. Because there is currently no industry standard for how companies should respond to DNT signals, Pizza Luce does not currently respond to DNT signals. We will continue to monitor the development of privacy standards and may update our practices as those standards evolve.

California residents may also exercise their rights under the CCPA/CPRA to opt out of the sale or sharing of personal information, as described in Section 6 of this policy.

13. How to File a Privacy Complaint

If you have concerns about how Pizza Luce handles your personal information, we encourage you to contact us first so that we can attempt to resolve your concern directly.

13.1 Contact Us Directly

Please send your privacy complaint or inquiry to our privacy team:

• Email: [email protected]
• Subject Line: Privacy Complaint / Privacy Inquiry
• Website: luce-food.click

We aim to acknowledge your complaint within 5 business days and to provide a full response within 30 days. If the matter is complex, we will keep you informed of our progress.

13.2 Reporting to the Federal Trade Commission (FTC)

If you believe your privacy rights have been violated and we have not resolved your complaint to your satisfaction, you may file a complaint with the Federal Trade Commission (FTC), the primary U.S. federal consumer protection agency:

• FTC Website: www.ftc.gov
• FTC Complaint Center: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580

13.3 California Residents – California Privacy Protection Agency (CPPA)

California residents who wish to report violations of the CCPA/CPRA may contact the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• Address: California Privacy Protection Agency, 2101 Arena Boulevard, Sacramento, CA 95834

13.4 State Attorney General Offices

Residents of other U.S. states may also contact their respective State Attorney General's office to report consumer privacy concerns. Most states have established consumer protection divisions that handle privacy-related complaints.

14. Applicable Laws and Legal Framework

Pizza Luce operates in compliance with all applicable federal and state privacy laws in the United States. Key laws and regulations that govern our privacy practices include:

• Federal Trade Commission Act (FTC Act), 15 U.S.C. § 45: Prohibits unfair or deceptive acts or practices, which includes misleading privacy policies or inadequate data security measures.
• California Consumer Privacy Act (CCPA), Cal. Civ. Code § 1798.100 et seq.: Provides California residents with rights to access, delete, and opt out of the sale of their personal information.
• California Privacy Rights Act (CPRA): Amends and strengthens the CCPA, adding new rights and establishing the California Privacy Protection Agency.
• Children's Online Privacy Protection Act (COPPA), 15 U.S.C. § 6501 et seq.: Governs the collection of personal information from children under 13.
• CAN-SPAM Act, 15 U.S.C. § 7701 et seq.: Establishes requirements for commercial email messages and provides recipients with the right to opt out of emails.
• Electronic Communications Privacy Act (ECPA): Protects electronic communications from unauthorized interception and disclosure.
• State Privacy Laws: We also comply with applicable privacy laws in states including, but not limited to, Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA), to the extent those laws apply to our business activities.

15. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. When we make changes, we will update the "Last Updated" date at the top of this page. If the changes are material, we will notify you by email (using the email address associated with your account) or by placing a prominent notice on our website prior to the change becoming effective.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after the effective date of any updated Privacy Policy constitutes your acceptance of the changes.

If you disagree with the updated Privacy Policy, you have the right to close your account and discontinue use of our Services. To close your account, please contact us at [email protected].

16. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.

When contacting us about a privacy matter, please provide the following information to help us respond effectively:

• Your full name and email address associated with your account.
• A clear description of your request or concern.
• The specific right you wish to exercise (if applicable).
• Any relevant supporting information or documentation.

Thank you for trusting Pizza Luce with your personal information. We take that trust seriously and remain committed to protecting your privacy in everything we do.